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1 Day     Online/Inhouse     Englisch

Succeeding in
German business culture

Build trust in the German market without giving up your own strengths.

Business success in Germany depends on more than a strong product or strategy. Different ideas about professionalism, reliability, communication and decision-making can undermine trust and make market entry or expansion unnecessarily difficult. Your German organization has to be able to operate professionally in a German business environment and to bridge between the norms of the German business culture and your original company culture. 

This training enables international organisations to operate convincingly in Germany, adapt their business practices to local conditions while preserving their strengths in speed, flexibility and cultural identity.

Your benefits

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After the training, you will be able to:

  • build trust and professional recognition

  • recognise how trust can be unintentionally lost

  • communicate directly, clearly and respectfully

  • ow to give and receive constructive feedback

  • understand German concepts of professionalism and reliability

  • present and defend your ideas constructively

  • convince Germans with well-structured presentations, tailored to German business norms

  • bridge different expectations regarding planning, project management, quality, rules and contracts

  • understand decision-making processes in German organisations

  • combine your own strengths with the requirements of the German market

  • decide in which areas you need to adapt your company culture to be successful in Germany

Key topics


Trust and professionalism · direct communication and feedback · reliability and commitment · planning and project management · quality, rules and contracts · hierarchies and decision-making · presentations and persuasion · meetings and negotiations

Format

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  • Open one-day online training

  • Up to twelve participants

  • €690 net per person plus VAT

  • Next date: [Date to be announced]

  • Also available as customised in-house training

Is this training program suited
to your situation?

Let's have a brief discussion about your target audience, the challenge at hand, and which format would work best for you.

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